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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q139-Q144):

NEW QUESTION # 139
A marketer for Northern Trail Outfitters (NTO) needs to dynamically update the sender name and email address based on the sales representative associated with the account. The data is stored in two separate data extensions.
Which two tools should the marketer use? Choose 2 answers

A. AMPscript Lookup
B. Personalization Strings
C. Delivery Profiles
D. Sender Profiles

Answer: A,B

NEW QUESTION # 140
Northern Trail Outfitters' branding guidelines require heavy use of imagery on their website, apps, emails, ads, etc.
In which two ways could they optimize email design to honor branding guidelines and ensure subscribers are getting the best experience possible?
Choose 2 answers

A. Make the email completely image based.
B. Use custom corporate font to match their brand.
C. Add background colors that match branding.
D. Style alt text for when images do not display automatically.

Answer: B,D

NEW QUESTION # 141
NTO completed a data review process and discovered their data extensions folders contain hundreds of filtered data
extensions which are never used. What tool could NTO use to alleviate the number of filtered audience that are related for
sending?

A. Filtered group
B. Data filter
C. SQL query activities
D. Filter activity

Answer: D

NEW QUESTION # 142
Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option for future confirmations.
Which journey type is best suited to run this test?

A. Transactional Send
B. Single Send
C. Multi-Step

Answer: C

Explanation:
Explanation
A multi-step journey is best suited to run a test between two different versions of an email, such as Einstein Recommendations versus static product recommendations. A single send journey can only send one version of an email to a single audience. A transactional send journey can only send transactional messages that are triggered by API calls or events.

NEW QUESTION # 143
A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While NTO has HTML developers on staff, their time is not guaranteed on an ongoing basis.
Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? Choose 2 answers

A. Templates provide the ability to create email messages using content blocks.
B. Emails can be formatted for desktop and mobile without extra coding.
C. One template can only be used for one email, maintaining brand standards.
D. HTML developers are needed to build templates, but not emails.

Answer: A,B

NEW QUESTION # 144
......

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Marketing-Cloud-Email-Specialist Valid Exam Topics & Test Marketing-Cloud-Email-Specialist Book

Test Marketing-Cloud-Email-Specialist Book | Marketing-Cloud-Email-Specialist Reliable Exam Review

Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q139-Q144):

Salesforce Marketing-Cloud-Email-Specialist Valid Exam Topics & Free PDF Unparalleled Salesforce Certified Marketing Cloud Email Specialist

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